Why Does Marketing Data Management Matter?
Because you actually want less, better, data.
As a B2B marketer with big growth goals, you need to focus on the markets that matter. Then you have to work like crazy to engage those target buyers with content that creates interest, builds priority and triggers decisions. Hopefully favorable ones. MDM enables you to build a data universe, outreach strategies and nurturing programs based on an accurate and actionable data set. It delivers the analytics and insight you need to identify your best markets, the governance necessary to get the most out of your data and programs, and the intelligence to target new buyers with persona-driven content.