NetProspex Case Study

Paragon Development Systems

NetProspex helps leading IT Solutions Provider drive awareness, set appointments, and grow attendance at annual conference.

About PDS

As an IT Solutions Provider that architects, supplies, implements and manages information technology for enterprise organizations, Paragon Development Systems (PDS) operates in a competitive market. 

The need:

PDS needed to expand the company’s presence within certain industry verticals by reaching out to IT executives who could make or influence decisions on the products and services it provides.

The company also wished to increase attendance at its annual technology conference using a variety of marketing tactics, including email marketing. However, other contact providers lacked a sufficient fill-rate on email addresses. 

The results:

NetProspex’s employee size and industry search criteria allowed Andrew Marris, Manager - Market Development, to acquire contacts within PDS’s specific audience of companies with end-user bases of 500 or more in industries including Healthcare, Professional Services, Education, and Government & Corporate. 

“Some industries need a lot more computing technology than others. With NetProspex we can focus on contacts that can make decisions on the products and services PDS sells.” 

Using a combination of marketing tactics including email marketing, PDS used NetProspex business contacts to set appointments and drive attendance to the annual PDS Technology Conference, and other PDS events. Because the email address fill-rate and accuracy of the data were so high, NetProspex was one of the factors that helped the conference grow from a few hundred people to well over 1,000 attendees.

“NetProspex most often gets us to the correct contacts, so we are very pleased. The accuracy of the data has been very high.”

The difference: 

NetProspex’s accuracy exceeds what Marris has experienced with other data vendors.

“What really sets NetProspex apart is the updated date field. That allows me to know how recently this data was confirmed. With every other source we’ve used, the data could have been years old, as far as I knew.”