Secrets of B2B Demand Generation

How to create larger, more profitable wins.

On-demand recording:

Summary:

You know leads are the life blood of your organization. Yet, lead generation is a basic business process that is broken or under-performing in many B2B companies.

Watch this on-demand webinar and learn how to fix demand generation and create more revenue with prospect development expert Dan McDade and NetProspex VP Marketing, Maribeth Ross.

Learn:

Common problems others in your field face in lead generation and qualification
How you can convert raw leads into real opportunities
How to build a more predictable pipeline
How to generate larger and more profitable wins for your organization

Speakers:

Dan McDade

Dan is the founder and CEO of PointClear, a prospect development company serving B2B companies with complex sales processes. He is also the author of The Truth About Leads, an insightful book that sheds light on the little-known secrets that help focus B2B lead-generation efforts, align sales and marketing organizations and drive revenue. Dan was named one of 50 most influential people in sales lead management in 2009 and 2010 by the Sales Lead Management Association.

Maribeth Ross

Maribeth is the VP of Marketing at NetProspex, having recently joined our team with over 15 years of demand generation experience as a B2B marketer. Her award winning programs and sales enablement leverages a keen understanding of using data to drive demand.