Social Business Report
Summer 2011
A comprehensive report on the use of social media by business people across the US by NetProspex.
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- Industries
- Jobs
- Companies
- Cities
Social Industry Report
Top 10 Most Social Industries
Download PDF for top 50 and full report.
| Rank | Industry | NPSI |
| 1 | Computer Technology | 99 |
| 2 | Human Resources & Staffing | 84 |
| 3 (tie) | Telecommunication Equipment | 79 |
| 3 (tie) | Computer Network Security | 79 |
| 5 | Computer Storage Equipment | 76 |
| 6 | Search Engines & Internet Portals | 75 |
| 7 | Packaged Software | 74 |
| 8 | Advertising & Marketing | 66 |
| 9 | Venture Capital & Private Equity | 64 |
| 10 | Management Consulting | 63 |
Top 10 Least Social Industries
| Rank | Industry | NPSI |
| 1 | Libraries | 7 |
| 2 | Emergency Medical Transportation | 7 |
| 3 | Mining | 6 |
| 4 | Automobile Parts Stores | 6 |
| 5 | Veterinary Care | 5 |
| 6 | Lumber & Wood Production | 5 |
| 7 | Hospitals & Clinics | 5 |
| 8 | Automotive Service & Collision Repair | 5 |
| 9 | Motor Vehicle Dealers | 5 |
| 10 | Cities, Towns, & Municipalities | 5 |
Social Jobs Report
Top 10 Most Social Jobs
Which jobs most use social media for business?
Most Social Job: Recruiting
Proving that it's not what you know, but who you know that matters, recruiters were found to have the most expansive networks and are the most likely to use Twitter, Facebook and LinkedIn, scoring the highest in the NetProspex Social Index with a score of 94.
Download PDF for top 20 and full report.
| Rank | Industry | NPSI |
| 1 | Recruiting | 94 |
| 2 | Corporate Finance, Mergers & Acquisition | 66 |
| 3 | Sales Support / Customer Service | 50 |
| 4 (tie) | Events | 45 |
| 4 (tie) | Product/Market Management | 45 |
| 6 | Creative | 44 |
| 7 | Advertising | 36 |
| 8 | Communications / Public Relations | 33 |
| 9 | Marketing / CMO | 30 |
| 10 | Software Engineering | 29 |
Top 10 Least Social Jobs
Which jobs least use social media for business?
Least Social Job: Records Management
Records Management personnel are the least connected, according to our report. Other job functions not likely to be using social media include Treasurer, Board Member, Educator, Accounting, Food & Beverage, Payroll, Economist, Safety, and Environmental.
| Rank | Industry | NPSI |
| 10 | Safety | 10 |
| 9 | Production | 9 |
| 8 | Environmental | 8 |
| 7 (tie) | Economist | 6 |
| 7 (tie) | Payroll | 6 |
| 5 (tie) | Food & Beverage | 5 |
| 5 (tie) | Accounting | 5 |
| 5 (tie) | Educator | 5 |
| 2 | Board Member | 4 |
| 1 | Records Management | 2 |
Social Company Report
Top 10 Most Social Companies
Which companies's employees most use social media for business?
Download PDF for top 100 and full report.
| Rank | Industry | NPSI |
| 1 | The New York Times | 150 |
| 2 | Intuit | 138 |
| 3 | Juniper Networks | 126 |
| 4 | Adobe | 112 |
| 5 | Limited Brands | 110 |
| 6 | Amazon.com | 109 |
| 7 | Cisco Systems | 105 |
| 8 | 97 | |
| 9 (tie) | Microsoft Corporation | 96 |
| 9 (tie) | The Washington Post | 96 |
Most Social Company: The New York Times
The New York Times Company is by far the most social media-savvy organization in the world, with a NPSI score of a cool 150, beating out Google, last year’s winner, which fell to #15. While The New York Times’ score dominated, a cluster of internet big wigs landed in the 65 – 55 NPSI range, right under its nose. Microsoft, Apple and eBay (respectively) all land toward the top companies whose employees are active across Facebook, Twitter, and LinkedIn.
Big Movers
Intuit jumped from 6th place on our Fall 2010 listing to 2nd place with a NetProspex Social Index score of 138, edging out Juniper Networks and Adobe. Amazon.com moved down the list, previously the #3 most social company, but down to #14. The most progress from a company was Cisco Systems, previously in 35th place, now in the Top 10 Most Social Companies for Summer 2011 at #7. Now that’s tweet-worthy!
Social Cities Report
Top 10 Most Social Cities
Which cities have the most social companies?
Download PDF for top 50 and full report.
| Rank | Industry | NPSI |
| 1 | San Francisco, CA | 47 |
| 2 | San Jose, CA | 45 |
| 3 | New York, NY | 31 |
| 4 (tie) | Ventura, CA | 27 |
| 4 (tie) | Austin, TX | 27 |
| 6 | Stamford, CT | 26 |
| 7 | Seattle, WA | 25 |
| 8 | Dallas-Fort Worth, TX | 24 |
| 9 | Boston, MA | 23 |
| 10 (tie) | Denver, CO | 22 |
| 10 (tie) | Oakland, CA | 22 |
Most Social City: San Francisco
California proves to be the golden state of social media. Four of its cities make up the top 10. San Francisco is the most social media savvy city, coming out on top with a score of 47 NPSI. Coming in second is San Jose, CA with a score of 45, closely fol- lowed by Ventura with a score of 27 and Oakland, CA with a score of 22.
East Cost vs. West Coast
The West Coast edged out the East Coast within the most social cities with 6 out of the top 10 cities. However, stay tuned to up and coming cities including Austin, TX (Tied for 4th place with Ventura, CA) and Boston, MA (9th place) on the rise in terms of social media savvy businesses!
ABOUT THE REPORT
Background, methodology, and what's new in Summer 2011.
Background
NetProspex helps B2B companies find and connect with new customers. We maintain a database of business professionals with verified contact information including email address and phone numbers for B2B lead generation. Records include social media profiles. Our team analyzed these contacts to provide a snapshot of social media activity among employees of the nation’s largest corporations.
We’ve released three previous editions of the report, as businesses work to understand the impact of networks such as Twitter, Facebook, and LinkedIn. The reports earned coverage in hundreds of media outlets, and has been used as reference material in business and educational presentations, studies, and reports.
Today, in Summer 2011, we’ve released our most comprehensive report to date, with more research, more data, and more insights, all to show the widespread adoption of social media by businesspeople across the nation.
Methodology
The NetProspex Social Index (NPSI) was used to score and rank social network activity across the top social networks, including Twitter, Linkedin, and Facebook.
The data was mined from NetProspex’s expansive database of crowdsourced business contacts, which include phone, email, job function, industry, location, social media profile information, and other fields used to generate this report.
The NPSI (NetProspex Social Index) score is determined by the following: 1. Social presence: The number of employees with social media profiles across Twitter, Linkedin, or Facebook using a company email address. 2. Social connectedness: The number of connections across social networks, including Twitter followers, Facebook friends, and LinkedIn connections.
What's New in Summer 2011
In this fourth edition of the NetProspex Social Report, we’re proud to announce our most comprehensive report to date. Updates include:
- More contacts analyzed
We analyzed 12 million business contacts, spanning every job function and industry. - More granular categories
We anaylzed over 58 job functions, 300 industries, and even more metro regions. - Twitter-focused analysis
Because of the explosion in use of Twitter (175 million users according to Twitter), we analyzed specific Twitter use in business to reveal the top jobs, industries, companies, and cities using Twitter. - Updated Methodology
In 2011, we have refined the NetProspex Social Index by measuring 2 key factors: social presence and social connectedness
Questions or comments:
Katie Martell
kmartell@netprospex.com
781-290-5712
Media inquiries:
Matt Rizzetta
mrizzetta@n6a.com
781-744-7138
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