NetProspex Social 50 Report - Fall 2010

Which companies have the most social employees?

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SOCIAL COMPANY RANKING

Which companies have the most social employees?

SOCIAL 50 ANALYSIS

NOTABLE TRENDS

The NetProspex Social 50 was first released in May of 2010. Our updated standings reflect additions to the social presence of each company listed, and edits to the social index scoring based on feedback from readers.

• Newcomers to the Fall 2010 listing
  Companes making their first appearance in the top 20 on the Fall 2010 NetProspex Social Report include Live Nation, Iron Mountain, Autodesk, Williams-Sonoma, Gap, and Network Appliance.
   
• Google claims top spot from Microsoft
  The new most social company is Google, surpassing Microsoft’s reign as the most socially savvy company, rising from 5th spot on the Spring 2010 Social Report.

B2B TRENDS

• B2B employees are social
  The high scores of companies like Microsoft, Avaya, EMC Corporation, Autodesk, Oracle, and Network Appliance (all in the top 20) indicate strong social media use among employees at B2B organizations.
   
• Other B2B organizations in the Social 50 include Office Max, CDW Corporation, Sun Microsystems, Computer
  Associates, Advanced Micro Devices, Cisco Systems, Intel, SunGuard, and Dun & Breadstreet.
   

TOP 20 TWITTER COMPANIES

We calculated a Twitter Score based on the number of employees with a Twitter account, the average number of tweets, number of followers, and number of users following. A high twitter score means there is a large percentage of employees within each company using Twitter.

 BUSINESS PEOPLE ARE SOCIAL

A Twitter username is becoming just as important as a phone number to reach and engage with customers and prospects. Here at NetProspex, we believe in the power of social media to better connect the business world, and add some soul to the sales process.

ABOUT THE REPORT

In May of 2010, NetProspex proved that business people across the US are social. We enabled easy-access to social profiles by adding social network information to our directory of verified B2B contacts.

Our team analyzed these contacts to provide a snapshot of social media activity among employees of the nation’s largest corporations: the NetProspex Social Report and Social 50, showing the most social corporations in America. The report was the first of its kind, earning coverage in Fox Business News, The Huffington Post, Mashable, Bloomberg, and NPR.

Now, in September 2010, we are releasing an exciting new look at the state of social media use by business people across industries, cities in the US, and jobs. We’ve also updated our Social 50 research, and are continuing to show how widespread social media adoption is extending from sales to customer support, from marketing to IT, throughout all levels of the organization.

THE BUSINESS CARD HAS GONE SOCIAL

NetProspex is a directory of user-generated, verified business contacts with full business contact details, including verified email, phone, address, and social media profile information.

We can append social network information to your B2B leads, prospects, customers, and more.
Get started.

METHODOLOGY

The NetProspex Social Index (NPSI) was used to score and rank social network activity across the top social networks,  including Twitter, Linkedin, and Facebook. The data was mined from NetProspex’s expansive database of crowdsourced business contacts, which include phone, email, job function, industry, address, social media profile information, and other fields used to generate this report.

The NPSI (NetProspex Social Index) score is comprised of:
1. Social connectedness: The number of employees with at least one social media profile
2. Social friendliness and reach: The average number of connections per employee across major social networks
3. Social activity: The average number of tweets, number of followers, and number of users following

INFOGRAPHICS COURTESY OF OXFORD COMMUNICATIONS

Voted “Best of Show” twice by New Jersey Ad Club, Oxford is the best of the best in New Jersey, and we don’t mind saying so. The full-service marketing, creative and communications agency works with  national consumer brands including Brother International Corporation and Villa Enterprises Management, top regional clients including Quick Chek, Bucks County Conference and Visitor’s Bureau
and Drexel University, plus healthcare industry leaders including the Rahway and Hamilton campuses of Robert Wood Johnson University Hospital. 
 
With more than 24 years experience developing creative marketing campaigns, Oxford and its nearly 50 employees work in Lambertville, N.J., on the site of the legendary Music Circus where greats like Louis Armstrong, Ella Fitzgerald and even Liberace graced the stage. Brilliance and genius are quite literally in our soil, and it shows in our award-winning work.

For more information, call 609-397-4242 or to see what we’re all about, visit  www.oxfordcommunications.com

NETPROSPEX SOCIAL BUSINESS REPORT MEDIA CONTACT:

Matt Rizzetta
mrizzetta@north6thagency.com
(917) 398-0818