NetProspex Social 50, May 2010

NetProspex Social Report | The Social 50 | The Twitter 20 | Network Breakdown | Social Demographics

The NetProspex Social 50 takes a look at the social network usage of employees at companies in the top corporations in America, and ranks the top 50 according to overall activity. We analyzed 100,000 business contact records from the NetProspex database plus information provided by social data provider Rapleaf.


Rank	Company	NPSI
1	Microsoft	306
2	eBay	208
3	Amazon.com	202
4	Walt Disney	181
5	Google	172
6	Electronic Arts	164
7	Intuit	163
8	Raytheon	157
9	Best Buy	155
10	Apple	153
11	Advanced Micro Devices	145
12	Analog Devices	137
13	Sun Microsystems	136
14	Dell	132
15	Qualcomm	129
16 (tie)	Juniper Networks	123
16 (tie)	EMC	123
18	Adobe	122
19	Oracle	112
20	Cisco	105
21	Procter & Gamble	104
22	Hewlett-Packard	98
23	Avaya	96
24	Southwest Airlines	95
25 (tie)	Gap	94
25 (tie)	Computer Associates	94
27	Intel	93
28	CDW	92
29	BMC	91
30	NCR	89
31 (tie)	Target	85
31 (tie)	Limited Brands	85
33	Pactiv	84
34	Campbell Soup	79
35	NVIDIA Corporation	78
36	BearingPoint	77
37	Capital One	76
38	Progressive	74
39 (tie)	American Express	73
39 (tie)	Pitney Bowes	73
41	Nike	72
42	Staples	71
43 (tie)	Arrow Electronics	70
43 (tie)	3M	70
45	McGraw-Hill	70
46	KLA-Tencor	69
47	Western Digital	68
48 (tie)	GE	67
48 (tie)	IBM	67
50	Coca-Cola	65

NetProspex Social Index

The NetProspex Social Index (NPSI) was used to score social network activity across 9 major networks:

Facebook, Linkedin, Twitter, MySpace, Friendster, Flickr, LiveJournal, hi5 and Flixster

The score is based on the average number of friends or connections across major social networks (friendliness) and the average number of tweets, # following, and # of followers per employee (twitter score).