NetProspex Social 50, May 2010
NetProspex Social Report | The Social 50 | The Twitter 20 | Network Breakdown | Social Demographics
The NetProspex Social 50 takes a look at the social network usage of employees at companies in the top corporations in America, and ranks the top 50 according to overall activity. We analyzed 100,000 business contact records from the NetProspex database plus information provided by social data provider Rapleaf.
| Rank | Company | NPSI |
|---|---|---|
| 1 | Microsoft | 306 |
| 2 | eBay | 208 |
| 3 | Amazon.com | 202 |
| 4 | Walt Disney | 181 |
| 5 | 172 | |
| 6 | Electronic Arts | 164 |
| 7 | Intuit | 163 |
| 8 | Raytheon | 157 |
| 9 | Best Buy | 155 |
| 10 | Apple | 153 |
| 11 | Advanced Micro Devices | 145 |
| 12 | Analog Devices | 137 |
| 13 | Sun Microsystems | 136 |
| 14 | Dell | 132 |
| 15 | Qualcomm | 129 |
| 16 (tie) | Juniper Networks | 123 |
| 16 (tie) | EMC | 123 |
| 18 | Adobe | 122 |
| 19 | Oracle | 112 |
| 20 | Cisco | 105 |
| 21 | Procter & Gamble | 104 |
| 22 | Hewlett-Packard | 98 |
| 23 | Avaya | 96 |
| 24 | Southwest Airlines | 95 |
| 25 (tie) | Gap | 94 |
| 25 (tie) | Computer Associates | 94 |
| 27 | Intel | 93 |
| 28 | CDW | 92 |
| 29 | BMC | 91 |
| 30 | NCR | 89 |
| 31 (tie) | Target | 85 |
| 31 (tie) | Limited Brands | 85 |
| 33 | Pactiv | 84 |
| 34 | Campbell Soup | 79 |
| 35 | NVIDIA Corporation | 78 |
| 36 | BearingPoint | 77 |
| 37 | Capital One | 76 |
| 38 | Progressive | 74 |
| 39 (tie) | American Express | 73 |
| 39 (tie) | Pitney Bowes | 73 |
| 41 | Nike | 72 |
| 42 | Staples | 71 |
| 43 (tie) | Arrow Electronics | 70 |
| 43 (tie) | 3M | 70 |
| 45 | McGraw-Hill | 70 |
| 46 | KLA-Tencor | 69 |
| 47 | Western Digital | 68 |
| 48 (tie) | GE | 67 |
| 48 (tie) | IBM | 67 |
| 50 | Coca-Cola | 65 |
NetProspex Social Index
The NetProspex Social Index (NPSI) was used to score social network activity across 9 major networks:
Facebook, Linkedin, Twitter, MySpace, Friendster, Flickr, LiveJournal, hi5 and Flixster
The score is based on the average number of friends or connections across major social networks (friendliness) and the average number of tweets, # following, and # of followers per employee (twitter score).
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For media inquiries: Matt Rizzetta, North 6th Agency, mrizzetta [at] north6thagency.com
Custom social media / contact data projects: Katie, NetProspex, kmartell [at] netprospex.com