You Bought a List... Now What?

Learn the essential components of a successful outbound campaign.

Planning: It sounds simple, but people just buy names and don’t flesh out what they want to do next.
Persona building: Determine “who” you want to target, understand what makes them tick, and then the message works for them.
Content/offers: Content marketing is a big deal in the outbound campaigns. What you offer people is extremely important. This should be driven by buyer personas (for examples, an executive may want one thing whereas managers may want another).
Multi-channel targeting: Successful outbound requires a mix of different ways to reach out to the prospect. The most common and most successful is a combination of phone and email. This also includes nurturing and social media.
Metrics and optimization: This should be standard operating procedure in this day and age, but it isn’t, so I have to remind you. Figure out what you need to know and make your programs better.